In this Utah Grantmakers Alliance session, AJL Foundation Co-Executive Director Kristi Petrie talks impact investing — what it looks like in practice, and why it belongs at the center of a foundation's strategy rather than at the edges of it.

The core message: a foundation's mission shouldn't stop at its grantmaking. At AJL, positive social impact and financial return are treated as equally weighted goals, guiding a portfolio strategy built to avoid harm, benefit communities, and contribute to real solutions, all while pursuing strong returns. It's an approach that asks every dollar in the portfolio to work toward the same purpose as every dollar given away.

Throughout the conversation, Kristi shares how AJL puts that philosophy into practice through mission-aligned portfolio strategy, integrated ESG criteria, transparent quarterly impact and financial reporting, and active use of shareholder voice through proxy voting and resolutions. Together, these tools reflect a field-building approach to impact investing that is grounded in accountability to the communities AJL serves and a broader commitment to people, planet, and profit.

Whether you're new to impact investing or looking to deepen your foundation's practice, Kristi's insights offer a practical, values-driven roadmap for aligning capital with mission.

Watch the full session: Exploring Impact Investing with the AJL Foundation

Supporting resources from the conversation

Where the wealth comes from… 
The AJL Foundation founding family held the patents for the recipes for beloved candies created under the direction of Menlo F. Smith, CEO of Sunline Inc. in 1962. The company was originally known for producing Pixy Stix and Lik-M-Aid (Fun Dip) products. The wealth was generated when the patents were sold.

The traditional private foundation model…

On participatory grantmaking…

On direct investments and program-related investments…

On impact investing…

On shareholder engagement…

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